JBS Partners

Social Media tracking

Motives

• Participate because our competitors are (this is real, there is a cost to having a competitor take over the conversation)
• Be there because, if we are not, our brand image may suffer as people meet frustration that they can’t find us
• Enhance brand presence online (and overall)
• Generate traffic to our website
• Create links to our website to improve SEO visibility
• Generate sales & leads directly from participation
• Provide customer service
• Gather market feedback from customers & potential customers (and use it to improve our products, services, processes, etc.)
• Analyze and understand competitors’ moves (not just social media activities - there has never been a richer time for Competitive Intelligence gathering than now!)

Tracking

• Traffic (visits) sent to the site from specific social media websites
• Leads/sales that you can track back to referrals from the specific social media sites (using Web analytics and conversion tracking)
• Downloads of white papers by social community referral source (again, with conversion tracking in place)
• Number of followers & fans in each community
• Links generated during the time period (use Yahoo! Site Explorer, look at the “Inlinks” tab, select the option for “Except from this domain” and the option for links pointing to “Entire site”
• Use a search engine like Google and type in your brand name in quotes (e.g. “your co name”), and write down the number of Results shown. Updates to this number monthly will give you a general sense of how your brand has expanded online (obviously there are other PR and advertising activities that will contribute to this number, but you can at least take credit!)
• Reviews in YouTube
• Blog subscriptions (to your blog)
• Subscriptions to a newsletter you offer during the time period

• Contacts made to bloggers (you could separate these into comments left on blogs and personalized e-mails sent to the bloggers)
• Posts made in forums
• Updates on Twitter, Facebook, etc.
• Sites/reviews submitted in Stumbleupon, Reddit, Digg, etc. (not just your own site/content!)
• New content created for use in social media

Google News, Google Blogs
Technorati
Social Media Mention
Twazzup
Cyber Alter
Custom Scoop
e-watch
Poll Daddy
Vizzu
http://xinureturns.com/
Survey Monkey
Google Analytics

Twinfluence
Woopra
Crimson Hexagon
Net promoter score
SPSS
http://www.themeasurementstandard.com/issues/5-1-09/contents5-1-09.asp

http://www.socialmention.com
icerocket.com