JBS Partners

KWR

Client - list themes
Client - provide seed terms for each theme
produce 100 or so kw phrases
forward kw list to client with no numbers. Ask to delete terms that are not relevant
perform more research as necessary
Confirm that all relevant theme areas are on the list. Nothing left out
Client/writer - use final kw list to write themed copy.
create list of unuse kw terms - use them in meta data
review body text, headings, sub-headings, lists, indents, boxes, anchor text, internal linking
privacy policies and terms pages are GREAT for optimizing for BRAND names outside of the general key word mix.