June 2009
4 posts
BuddyPress
plugin developer - http://www.erwingerrits.com/?page_id=799
http://wpmudev.org/plugins/
Social Media tracking
Motives
• Participate because our competitors are (this is real, there is a cost to having a competitor take over the conversation)
• Be there because, if we are not, our brand image may suffer as people meet frustration that they can’t find us
• Enhance brand presence online (and overall)
• Generate traffic to our website
• Create links to our website to improve SEO visibility...
alumni social networking site
Features
login on - open id, twitter, facebook as well as local
Single sign on
messaging - public and private
chat
photo, video and audio sharing
blogging
events / invites
classifieds
polls / surveys
RSS / email subscription to groups, friends, newsletters, new members
forum / discussion
Facebook connect capable?
...
Twitter
build, engage, track and repeat
6x more followers when you have a bio completely filled out
The more you follow, the more followers you get, up into the thousands.
follow some of the top twitter users to get more followers
find some thought leaders in your area
follow like minded people
engage, get replies from leaders
follower to following - if you follow way more than follow you, get a...
May 2009
5 posts
Local Reviews
http://Judysbook.com
http://InsiderPages.com
http://Citysearch.com
http://Outside.in
http://Fodors.com
http://Zagat.com
http://Goyot.com
http://Fommers.com
http://TripAdvisor.com
http://VirtualTourist.com
http://wcities.com
KWR
Client - list themes
Client - provide seed terms for each theme
produce 100 or so kw phrases
forward kw list to client with no numbers. Ask to delete terms that are not relevant
perform more research as necessary
Confirm that all relevant theme areas are on the list. Nothing left out
Client/writer - use final kw list to write themed copy.
create list of unuse kw terms - use them in meta...
Local SEO
www.getlisted.com
http://getlisted.org/AddressScanner/scan.aspx
http://www.uscity.net/
Yahoo Local
Google Local
https://ssl.search.live.com/listings/ListingCenter.aspx
1. CitySearch
2. YellowPages
3. USCity
4. AOL Local Search
5. Local Search Guide
6. Yelp
7. Local.com
http://corporate.yellowbook.com/products/internet-free-listing/
1. Yelp
2....
WebPageAdvisor
onsite search feature
site map for visitors
local search presence
maps listings
consistent fonts, size, color
screen shot of home page
text cache view to see if navigation is visible to SEs
http://webpageadvisor.com/readability-factors-and-black-websites/
Privacy Policy / Disclaimer
• DMA Privacy Policy Generator
http://www.dmaresponsibility.org/PPG/
• OECD Privacy Statement Generator
http://www.oecd.org/document/39/0,3343,en_2649_34255_28863271_1_1_1_1,00.html
• Google Adsense & other Ad Networks Privacy Policy Generator
http://www.serprank.com/privacy-policy-generator/index.php
• Privacy Policy Generator
http://www.freeprivacypolicy.com/
• Free...
March 2008
2 posts
article marketing, squidoo lens →
SE search strings for key words
BTW… the keyword summary screen lists keywords that appear in the anchor text, so as long as a site has 1,000 or less external backlinks you can get all their anchor text in the summary screen. The link text also appears in the BLA general results page.
To filter links pointing at a page using a specific word that must be contained in the linking document you could search Yahoo! for...
February 2008
3 posts
AW traffic estimator →
SEO Community
Rank for keywords
Link Building
Niche Social Media Sites
Paid Directories
Wikipedia
YouTube
McAfee Site Advisor
StumbleUpon
Yahoo Directory
DMOZ BOTW BOTW Blogs
business.com
work.com
INTERNAL LINKING
Most imp thing to do
Don’t count on nav. Include 4 internal links in the copy of each article.
links should be absolute, remove unnecessary stop words
Links not using keyword anchors or those not adding to...
January 2008
2 posts
My Facebook Acct. →
Digital Media expire long before books.
Digital media has a shorter life span than a book. Information in a book can be stored for hundreds and hundreds of years. Equipment to retreive information from a floppy drive, tape drive or a card scan card are not as available as they once were. Floppy drives were popluar for only 20 years (1970’s to 1990’). Data needs to be moved on to new media in order to be retained. Digital...