JBS Partners
Random bits.
Social Media tracking
Motives
• Participate because our competitors are (this is real, there is a cost to having a competitor take over the conversation)
• Be there because, if we are not, our brand image may suffer as people meet frustration that they can’t find us
• Enhance brand presence online (and overall)
• Generate traffic to our website
• Create links to our website to improve SEO visibility
• Generate sales & leads directly from participation
• Provide customer service
• Gather market feedback from customers & potential customers (and use it to improve our products, services, processes, etc.)
• Analyze and understand competitors’ moves (not just social media activities - there has never been a richer time for Competitive Intelligence gathering than now!)
Tracking
• Traffic (visits) sent to the site from specific social media websites
• Leads/sales that you can track back to referrals from the specific social media sites (using Web analytics and conversion tracking)
• Downloads of white papers by social community referral source (again, with conversion tracking in place)
• Number of followers & fans in each community
• Links generated during the time period (use Yahoo! Site Explorer, look at the “Inlinks” tab, select the option for “Except from this domain” and the option for links pointing to “Entire site”
• Use a search engine like Google and type in your brand name in quotes (e.g. “your co name”), and write down the number of Results shown. Updates to this number monthly will give you a general sense of how your brand has expanded online (obviously there are other PR and advertising activities that will contribute to this number, but you can at least take credit!)
• Reviews in YouTube
• Blog subscriptions (to your blog)
• Subscriptions to a newsletter you offer during the time period
• Contacts made to bloggers (you could separate these into comments left on blogs and personalized e-mails sent to the bloggers)
• Posts made in forums
• Updates on Twitter, Facebook, etc.
• Sites/reviews submitted in Stumbleupon, Reddit, Digg, etc. (not just your own site/content!)
• New content created for use in social media
Google News, Google Blogs
Technorati
Social Media Mention
Twazzup
Cyber Alter
Custom Scoop
e-watch
Poll Daddy
Vizzu
http://xinureturns.com/
Survey Monkey
Google Analytics
Twinfluence
Woopra
Crimson Hexagon
Net promoter score
SPSS
http://www.themeasurementstandard.com/issues/5-1-09/contents5-1-09.asp
http://www.socialmention.com
icerocket.com
alumni social networking site
Features
login on - open id, twitter, facebook as well as local
Single sign on
messaging - public and private
chat
photo, video and audio sharing
blogging
events / invites
classifieds
polls / surveys
RSS / email subscription to groups, friends, newsletters, new members
forum / discussion
Facebook connect capable?
BuddyPress
http://buddypress.org/developers/fairminder/
http://buglenotes.com/
http://pro.gigaom.com/ michael
http://ewebscapes-002.com/blogs#b
SEO Plugin
http://stateofaffairs.info/archive/buddypress-seo-plugin/
Has facebook connect capability
BuddyPress is able to take advantage of the thousands of plugins and themes available for WordPress, as well as the scaling lessons we’ve learned in taking WordPress.com from nothing to one of the largest sites on the web.
OS
- http://elgg.org/index.php
smaller community, a bit buggy
Not OS
Kick Apps - cool widget creator, customizable, easy to use
Hive Live
paidcontent.com
http://haystack.cerado.com/html/haystack_directory.php
Drupal
http://groups.drupal.org/alumni
http://buytaert.net/tag/drupal-sites
http://www.mothersclick.com/
http://www.drupalsites.net/
http://www.cornellclubdc.org/
http://groups.drupal.org/node/14091
MIT soc net
Acquia - Brian House?
http://www.noupe.com/drupal/the-ultimate-drupal-toolbox.html
build, engage, track and repeat
6x more followers when you have a bio completely filled out
The more you follow, the more followers you get, up into the thousands.
follow some of the top twitter users to get more followers
find some thought leaders in your area
follow like minded people
engage, get replies from leaders
follower to following - if you follow way more than follow you, get a low follow back rate
favorite good mentions about you and your company
a little more tweeting than most people is a good thing
getting retweeted is a good thing
22 per day is the average per day
follow your brand on twitter search
to get RT and add vlue
how to articles are popular
news, breaking news
warnings about scams or viruses
freebies and contents
forget the numbers, be interesting
are big ppl following you - helps
are you getting retweeted - helps
Local Reviews
http://Judysbook.com
http://InsiderPages.com
http://Citysearch.com
http://Fodors.com
http://Zagat.com
http://Goyot.com
http://Fommers.com
http://TripAdvisor.com
http://VirtualTourist.com
http://wcities.com
KWR
Client - list themes
Client - provide seed terms for each theme
produce 100 or so kw phrases
forward kw list to client with no numbers. Ask to delete terms that are not relevant
perform more research as necessary
Confirm that all relevant theme areas are on the list. Nothing left out
Client/writer - use final kw list to write themed copy.
create list of unuse kw terms - use them in meta data
review body text, headings, sub-headings, lists, indents, boxes, anchor text, internal linking
privacy policies and terms pages are GREAT for optimizing for BRAND names outside of the general key word mix.
Local SEO
www.getlisted.com
http://getlisted.org/AddressScanner/scan.aspx
http://www.uscity.net/
Yahoo Local
Google Local
https://ssl.search.live.com/listings/ListingCenter.aspx
1. CitySearch
2. YellowPages
3. USCity
4. AOL Local Search
5. Local Search Guide
6. Yelp
7. Local.com
http://corporate.yellowbook.com/products/internet-free-listing/
1. Yelp
2. InsiderPages
3. Yahoo
4. CitySearch
5. Google
6. Superpages
7. Niche Industry Sites (BBB, Vertical Directories)
8. TripAdvisor
9. Judysbook
10. Kudzu
http://www.davidmihm.com/local-search-ranking-factors.shtml
Craigs List
Yelp
http://www.merchantcircle.com/forum
http://www.localsearchappeal.com/
*Squidoo.com lenses
*HubPages.com Hubs that provide good content
*Blog posts on Blogger.com and Wordpress.com
*Slideshow presentations at Slideshare.com
Third Party Data Providers
http://outspokenmedia.com/small-business-marketing/launch-your-small-business-website/
https://my.superpages.com/spweb/products/business-listing
https://selfenroll.citysearch.com/
http://list.infousa.com/dbupdate.htm
http://www.yellowpages.com/sp/advertise/
http://www.insiderpages.com/advertiser/find_business
http://webapp.localeze.com/bizreg/add.aspx
http://www.openlist.com/update/
http://www.yelp.com/
SuperPages, CitySearch, InfoUSA, YellowPages, Localeze, Insider Pages, Open List and Yelp all offer businesses the opportunity to create accurate listings in their indexes.
Build local citations, mentions, links. Chamber of Commerce.
WebPageAdvisor
onsite search feature
site map for visitors
local search presence
maps listings
consistent fonts, size, color
screen shot of home page
text cache view to see if navigation is visible to SEs
http://webpageadvisor.com/readability-factors-and-black-websites/
Privacy Policy / Disclaimer
• DMA Privacy Policy Generator
http://www.dmaresponsibility.org/PPG/
• OECD Privacy Statement Generator
http://www.oecd.org/document/39/0,3343,en_2649_34255_28863271_1_1_1_1,00.html
• Google Adsense & other Ad Networks Privacy Policy Generator
http://www.serprank.com/privacy-policy-generator/index.php
• Privacy Policy Generator
http://www.freeprivacypolicy.com/
• Free Site Disclaímer
http://www.easyriver.com/free_disclaimer.htm
